Business and Management in China
“This very original programme has been built to provide a large vision on business opportunities in China. The cross - cultural open mindedness will also give to the participants an unique occasion to discover another way of life and a different way of thinking. You are invited to develop your managerial skills through this course. Everything will be done to enable you to spend a very rewarding time in UIBE.”
4 week credit programme in Beijing focusing on Business strategy and Management in China.
• Introduction to China (week 1)
• Cross-cultural Management (week 2)
• Business practices in China (week 3)
• Strategic Management issues in China (week 4)
4 weeks June 16 – July 13
REQUIREMENT: University student, good English level and CV
Programme structure & timetable
Classes are held from Monday to Friday and company visits are scheduled on Wednesday. The following timetable shows the programme organisation:
Monday, Tuesday, Thursday and Friday
09:30-12:00 a.m. Morning Class
12:00-01:30 p.m. Group Lunch
01:30-04:00 p.m. Afternoon Class
Wednesday company visits and Guests lectures
Week 1 : INTRODUCTION TO CHINA
Welcome to Chinese Economic and Business Model. This course aims to provide an introduction to the major strategic and operational issues facing foreign firms doing business in the Chinese market.
• Introduction to China’s economic and business environment
• China's governmental, administration and bureaucratic systems
• Foreign market entry modes for China
• SOE in China
• Industry studies
• Chinese Financial Markets
Week 2: CROSS CULTURAL MANAGEMENT
This course aims to increase awareness of different management styles and behaviours witnessed in an international setting. In seeking efficiency in their job, managers have to convince business partners, inspire and motivate collaborators whilst simultaneously understanding complex issues such as cultural distance. Topics will be discussed through lectures, group exercices and case studies. Field investigation will enable participants to enrich their learning with accurate issues specific to joint-ventures in China.
Contents: • Cross-cultural management communication
• Multi-cultural teams
• Problem-solving styles
• Organisational behaviour
• Skills for cultural sensivity
• Active listening
• Business ethics
• Cross-cultural issues in leadership, decision-making, motivation.
Week 3: BUSINESS PRACTICES IN CHINA
After more than two decades of progress in market reforms and liberalization, the entry of China into the WTO marks a new era for its integration into the world economy. No global business can now ignore the tremendous potential of China as a massive new marketing and a powerful business partner. This course is designed to provide perspectives for international marketers and purchasers to understand the operating environment and competitive landscape in China. While basics that are needed for business success such as cultural aspects of doing business with China are examined, the students will be brought up-to-date on the consumer market dynamics, marketing practices and China's export practices. Students will be able to gain insights into what it will take to be successful in doing business with China.
• Analysis on the changing consumer demographics
• China's changing operating environment
• Research for superior consumer insights
• Managing your brands in China
• Effectively managing sales and distribution capabilities
• Sourcing from China
• Vendor selection criteria
• Analysis of typical export contract
• Successful stories of multinationals operating in China
Week 4: STRATEGY MANAGEMENT IN CHINA
This course will not aim to explain general concepts of strategic management, their formulation and implementation in a neutral-academic approach. Instead, it will explore in depth a Chinese business manager’s point of view on the strategic thinking and strategic acting of foreign corporations in doing business in China. The topics and contents beneficially make the participants feel in a business battle field but not a classroom. In group exercises and case studies, the participants will be requested, by using Chinese business leaders’ mentality, to design business solutions against foreign corporations’ strategies. It will essentially enrich their skills of winning challenge in China.
• China in Globalization
• The Fundamental Factor in Making Business Strategy in China
• The Strategy of Stimulation
• Why bring Foreign Venture Capital to China
• The Strategy of Penetration
• Foreign Resale Business: How It expands in China
• The Strategy of Paralysis
• Consequences of Changes of Their Investment Fields in China
• The Strategy of Attack
• Enter Chinese Financial Sectors
• The Strategy of Naturalization
• Break the Cross-cultural Barrier
The language of study is English :
The programme emphasises interactive MBA teaching methods, "on-site" training, confrontation and follow-up with both Chinese or Western experts and experience sharing with an international student body. Each course consists of 24 contact-hours and is assessed at the end of the week. Each elective offers a unique opportunity to gain valuable knowledge. It offers a development environment based on varied teaching or training techniques.
Upon completion of 4 above courses, participants will be granted a certificate counting up to 8 university credits.
|TIPO DE ALOJAMIENTO||DURACIÓN||FECHAS||PRECIO|
|Campus /Hotel||4 semanas.||Jun 16- Jul 13||4.250,00 €|