University of International Business and Economics

El programa se imparte en el campus de la universidad UIBE en Pekin. La universidad es una de las más dinámicas y reconocidas de China y está situada en el barrio de Chaoyang. Chaoyang está situado al nordeste de la ciudad y es el barrio más internacional, dónde se desarrollaron muchos de los acontecimientos deportivos de las olimpiadas de 2008.

UIBE cuenta  con más de 2.400 estudiantes internacionales de 106 países distintos y su MBA está considerado entre los 10 primeros en china; “The World Entrepreneurs Summit announces its 2008 results, UIBE's MBA and EMBA programs rank 6th among China's Universities.” Las clases se imparten en la misma Universidad junto con estudiantes americanos y europeos con buen currículum y buena formación.

Why choose UIBE?

Today, UIBE is one of the most sought after academic institutions in China, a place of study for China's most talented students; its prime aim is to equip students not only with professional competency and superior analytical skills, but also independent thinking, excellent multi-lingual communication skills, and a global outlook and awareness.

UIBE was founded in 1951 as the Beijing Institute of Foreign Trade. In 1960 it was designated as a "key university" by the government for its outstanding programs. In May 1997 UIBE was put on the list of "Project 211" universities, a governmental program aimed at turning about 100 Chinese universities into exceptionally high quality academic institutions in the new century. In 2000, UIBE was merged with the China Institute of Finance and consequently reinforced its status as one of the leading academic institutions specializing in the fields of economics, business, insurance, management, finance, law, and international trade.

In December 1989, UIBE became the first university in China to have a Board of Trustees composed of members from the Ministry of Foreign Trade and Economic Cooperation, Bank of China, People's Insurance Company of China, Hong Kong Chamber of Commerce, and several others. Li Lanqing, the former Vice-Premier of the State Council, took the chair for its first session, and Wu Yi, former Vice-Premier of the State Council, chaired the Board for its second session.

The University of International Business and Economics (UIBE), is located in the lovely Chaoyang District, the most international area of Beijing, located in the Northeastern part of China's capital Beijing; a stone's throw to many of Beijing's most revered monuments, easily accessible to all points of the capital thanks to an ultra efficient and comfortable transportation subway network.

Program Objectives and Content

As the Capital of China, Beijing also has become a modern international cosmopolitan city with more than 16 million people and still keeps a high speed in economy development. After more than two decades of progress in market reforms and liberalization, the entry of China into the WTO marks a new era for its integration into the world economy. No global business can now ignore the tremendous potential of China as a massive new marketing and a powerful business partner. For the 11th edition we invite you to discuss these subjects with Chinese or International Faculty and business leaders. There is an ever-growing commitment of the program to making this experience colorful for our international friends. We hope it will help you achieve academic advancement and personal growth.

Objectives of the programme
4-week credit program in Beijing focusing on Business strategy and Management in China
8 credits are transferable to participants’ home institution
Week 1: Introduction to China
Week 2: Cross-cultural Management
Week 3: Business practices in China
Week 4: Strategic Management issues in China

- Week 1: Introduction to China. Welcome to Chinese Economic and Business Model. This course aims to provide an introduction to the major strategic and operational issues facing foreign firms doing business in the Chinese market. Contents :
- Introduction to China’s economic and business environment
- China’s governmental, administration and bureaucratic systems
- Foreign market entry modes for China
- SOE in China
- Industry studies
- Chinese Financial Markets

- Week 2: Cross-cultural management. This course aims to increase awareness of different management styles and behaviors witnessed in an international setting. In seeking efficiency in their job, managers have to convince business partners, inspire and motivate collaborators whilst simultaneously understanding complex issues such as cultural distance. Topics will be discussed through lectures, group exercises and case studies. Field investigation will enable participants to enrich their learning with accurate issues specific to joint-ventures in China. Contents :
- Cross-cultural management communication
- Multi-cultural teams
- Problem-solving styles
- Organisational behaviour
- Skills for cultural senility
- Active listening
- Business ethics
- Cross-cultural issues in leadership, decision-making, motivation.

- Week 3: Business Practices in China. After more than two decades of progress in market reforms and liberalization, the entry of China into the WTO marks a new era for its integration into the world economy. No global business can now ignore the tremendous potential of China as a massive new marketing and a powerful business partner. This course is designed to provide perspectives for international marketers and purchasers to understand the operating environment and competitive landscape in China. While basics that are needed for business success such as cultural aspects of doing business with China are examined, the students will be brought up-to-date on the consumer market dynamics, marketing practices and China’s export practices. Students will be able to gain insights into what it will take to be successful in doing business with China. Contents:
- Analysis on the changing consumer demographics
- China’s changing operating environment
- Research for superior consumer insights
- Managing your brands in China
- Effectively managing sales and distribution capabilities
- Sourcing from China
- Vendor selection criteria
- Analysis of a typical export contract
- Successful stories of multinationals operating in China

- Week 4: Strategy Management In China. This course will not aim to explain general concepts of strategic management, their formulation and implementation in a neutral-academic approach. Instead, it will explore in depth a Chinese business manager’s point of view on the strategic thinking and strategic acting of foreign corporations in doing business in China. The topics and contents beneficially make the participants feel in a business battle field but not a classroom. In group exercises and case studies, the participants will be requested, by using Chinese business leaders’ mentality, to design business solutions against foreign corporations’ strategies. It will essentially enrich their skills of winning challenge in China. Contents :
- China in Globalization
- The Fundamental Factor in Making Business Strategy in China
- The Strategy of Stimulation
- Why bring Foreign Venture Capital to China
- The Strategy of Penetration
- Foreign Resale Business: How It expands in China
- The Strategy of Paralysis
- Consequences of Changes of Their Investment Fields in China
- The Strategy of Attack
- Enter Chinese Financial Sectors
- The Strategy of Naturalization
- Break the Cross-cultural Barrier

Programme Structure & Timetable
Classes are held from Monday to Friday and company visits are scheduled on Wednesday. The following timetable shows the program organization.
Monday, Tuesday, Thursday and Friday
• 09:30 to 12:00 am Morning class
• 12:00 to 01:30 Group Lunch 
• 01:30 to 4:00 pm Afternoon class        

Wednesdays: Company Visits and Guest Lecturers

The language of study is English:
The program emphasizes interactive MBA teaching methods, "on-site" training, confrontation and follow-up with both Chinese or Western experts and experience sharing with an international student body.
Each course consists of 24 contact-hours and is assessed at the end of the week.
Each elective offers a unique opportunity to gain valuable knowledge.
It offers a development environment based on varied teaching or training techniques.
Credit transfer:
Upon completion of 4 courses, participants will be granted a certificate. And under assumption bilateral credit transfer, up to 8 credits are transferable to participant’s home institution.

Conclusions

First of all, you will be participating in an intensive program. Come with the expectation that you will be hard at work many evenings. All your hours of work will be a worthwhile investment in terms of benefits you will derive from participating in this international program.
One of the key features of the courses offered is that they take place in an international setting. You can study international business topics in an insulated environment at home without the same significance or impact. Studying such topics abroad is ideal, but you must be flexible.
In China you will be in a different environment filled with contradictory attitudes and possibly some communication barriers, so treasure your time to communicate with Chinese people.

Información turística Pekín

“China is a civilization pretending to be a nation”

 Michael Ledeen
(American specialist on foreign policy, 1941- )

Pekín es la capital de la República Popular de China y es el principal centro político, cultural, educativo y de telecomunicaciones de todo el país. Además, es también la puerta de entrada para la mayoría de turistas internacionales y un gran centro de conexiones de transporte.

La ciudad, de más de 3.000 años de antigüedad, ha sido el epicentro de la vida política y social china a lo largo de su dilatada historia y es capital del país desde hace más de 850 años, lo que la convierte en un lugar fascinante donde se mezcla, como en ningún otro sitio, lo tradicional con lo moderno.